How Long Does Content Stay ‘Fresh’?
A holiday turkey typically lasts about 3-4 days in the fridge after it has been cooked and served. Content for a one-day-only Black Friday sale, on the other hand, may not even last as long as the bird. By Saturday,
Analyze Content Engagement: Don’t Let the Data Go to Waste
All great content marketing strategies require three components: research, creativity, and data. We need to research our business opportunities, our prospective customers, and even our competitors to brainstorm what content our target audience is missing, wants, or needs. This leads us
Find a Content Category and Run With It
Think about everything you have to do in your busy day as a financial advisor, insurance agent, or any other service oriented independent professional. Between working to meet client goals, keeping up with the market, and staying on top of email
8 Benefits of “Out-of-the-Box” Curated Content
Ask yourself: Do I really have time to create original content for my company? Or find and manage an outside vendor to do this for me? Or “Do I have enough time in my busy day to find and curate valuable third-party
3 Content Trends in 2022 You Can’t Ignore
The world of content marketing is ever-changing. As consumer needs adapt to new technology, platforms, and devices, businesses must keep up with the times and transform their content strategy to meet their audience’s demands. And, what better time to review upcoming content
Don’t Forget About the End of Your Content
You just read the headline of this article. You scanned the thumbnail image. And, if you got here from a Google search, chances are you read the meta description, too. You’re also reading the introduction now. While the introduction and main content
Sharing Content Makes You Look Smart
Let’s face it — everyone wants to be the smartest one in the room. People respect people who know what they’re talking about. They want to do business with those who are not only knowledgeable about their product or service
A “Day in the Life” Story Can Make Your Product Real
Are you struggling to connect with your target audience? Whether you’re writing the world’s most optimized product descriptions or designing interactive brand experiences, none of it matters if your content fails to resonate and connect with your target market. That’s where storytelling
Vestorly inks integration partnership with Kapitalwise
Vestorly and Kapitalwise have announced an integration partnership to offer Vestorly’s award-winning artificial intelligence (AI) driven content curation engine to users of Kapitalwise’s software platform. The integration will enhance Kapitalwise’s existing content library with streams of safe, reliable and compliant
The Real Cost of Content
Content is the gasoline that fuels the entire marketing engine. Without it, your marketing strategy grinds to a halt. And, just like gasoline, there are different types of fuel — or in our case, content — you can use to power