Evergreen Content is Golden
Tell us if this sounds familiar … You pour your heart and soul — not to mention time and resources — into a piece of content only to have its traffic fizzle out after a few weeks or even days. You ask
The Three Point Content Play
Scoring the game-winning shot isn’t as easy as it looks. This is certainly true when applying this attempt at a sports analogy to content marketing. The reality is, content marketing tends to work well when an effective game plan is
AI-Driven Content Marketing Is Not a Fad
Content Marketing has become a 'must-have' component of any marketing strategy. Artificial Intelligence will be one of the main drivers going forward.
7 Buckets of Content Inventory Every Business Should Consider Using
According to a recent article in Forbes, we are facing a virtual tsunami of content today. One estimate puts this onslaught at 200 million-plus pieces of content created every minute. On the one hand, you don’t want to create content clutter — e.g., producing
A Tsunami of Content is Flooding our Inboxes
Hunting for quality content online is like investigating a shipwreck at sea; people are forced to wade through piles of digital flotsam and jetsam with a sharp eye, hoping to spot a handful of shining gems. Each day, the average person's
Content Marketing Without Cookies – Help!
Imagine a world without cookies! No, not the tasty kind — rather, those digital cookies used as online trackers. In the digital world, cookies leave “crumbs” that provide a beneficial trail showing which sites and webpages are visited. More specifically, cookies
How to Leverage Third-Party Content
Not all third-party content is created equal. But with AI-driven content curation, brands can find diamonds in the rough that boost sales and nurture leads.
7 Content Marketing KPIs You Really Should Be Tracking
Marketers are drowning in data. Pageviews, Facebook likes, time on site… the list of metrics is never-ending. While a wealth of information is beneficial, it can also be overwhelming. Some points of data are superfluous and end up causing more confusion than value. To combat this, marketers
The Application of Machine Learning to Personalized Content
Stop us if you’ve heard this one before, your company has a mountain of data that is sitting around like an untapped resource. You wish that there was some way to unlock the value of this hard won stockpile of
Safe Content is Content You Can Trust
Many of us have become reality TV junkies, especially now during the COVID-19 crisis. We are watching more ‘exotic’ content, e.g. the TV series Alone. Alone is a series like Survivor, only taken to the extreme - with contestants risking